The Indian media and entertainment industry is expected to grow at a CAGR of 8.8 per cent and reach Rs 4.30 lakh crore by 2026, according to a report by global consultancy firm PwC.
The growth would be paced by digital media and advertising through deeper penetration of the internet and mobile devices in the domestic market, along with traditional media, which will hold their steady growth, as evidentby following points:
Internet users in India are expected to reach 90 Crores by 2025, from around 62 Crore internet users in 2020.
The advertising-based video on demand (AVoD) segment is expected to US$ 260 Crores by 2025.
The Indian mobile gaming market is poised to reach US$ 700 Crore, in value, by 2025.
The Government of India has revised the FDI limit from 74% to 100%.