BPO vertical has seen the fastest growththe ITES industry in India has been . Factors such as economies of scale, low cost advantage, optimum utilization and higher competency levels have all lead to the growth of the Indian BPO industry. Business process outsourcing revolution in India, which started in the mid-90s, has now grown to be the call center of the world.
English-speaking professionals & low labor costs and India's big talent pool of skilled, has brought about a boom in the BPO segment. India's unique geographic location & investor friendly tax structure have all made the BPO industry in India very popular. India has now been the world's favored market for BPO companies, among other competitors, such as, Australia, China, Philippines and Ireland.