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India wins global creative mandate for footwear brand Bata

India wins global creative mandate for footwear brand Bata

Posted on : 09/01/2015 12:19pm
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Contract India, a part of the Wunderman Thompson network has won the global creative mandate for footwear brand Bata.


Contract will become the global strategic and creative hub for Bata in key geographies in Asia, Latin America, Europe and Africa, supported by other companies within Wunderman Thompson. 


Contract had created the ‘Surprisingly Bata’ campaign in 2018, revitalising the image of the brand that sometimes found its long legacy in markets like India, working to its disadvantage, since it was considered old fashioned and primarily associated with school and formal footwear.


The campaign worked very well for the brand in India and in its country of origin – the Czech republic. 


Commenting on awarding the mandate to Contract, Bata Group chief marketing officer Isabelle Sakai said: “Contract India is a key strategic and creative partner for Bata India. 


“‘Surprisingly Bata’ campaign has helped shift consumers perception about the brand, driving footfall to our stores and increasing sales. 


“We are glad to award Contract India the global mandate to roll out the ‘Surprisingly Bata’ across the Bata world, smartly adapting the idea to capture local nuances of consumers insights. We are looking forward to a great partnership beyond India.’ 

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