Social media platforms are helping artists to showcase their work and reach out to their audience.
When 25-year-old artist Viddhi Kantesaria began featuring her artwork on her Instagram page @limitlessart_viddhi, little did she know that she will gain 95,500 followers in a span of two years. What started as a hobby has now grown into a professional account and her primary source of income. “Over the last two years, I have spent a lot of time to build my audience. Initially, I used to post every day, be active on stories but now the growth is organic,” says the artist adding that most clients approach her via her social media account.
With evolving digital space, the business of art is also in a state of flux and maintaining an Instagram account seems to be on the to-do list of many traditional and new age artists. From paintings to tutorials on art, Instagram has combined exhibitions and live demos into that small screen.
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